Moving Communities: Active Leisure Trends 2017 Report

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This report created by not-for-profit health body ukactive in collaboration with activity insight platform DataHub, highlights the primacy of leisure centres in delivering community activities at a time when local authority leisure budgets are under intense strain.

Collected from membership management systems of leisure centre operators, then standardised and processed by the DataHub, the insights include an analysis of who is visiting facilities, when they are visiting and what they are doing, as well as an in-depth look at certain demographic groups.

Key findings include:

  • Total membership increased by 9 per cent from FY16 to FY17, indicating an increasing desire to take part in physical activity.
  • The proportion of visits for indoor cycling classes has increased by 79 per cent since 2016, with this and cardio classes accounting for over 50 per cent of total group workout visits.
  • The proportion of visits for swimming has fallen 15 per cent since 2016, but it remains the most popular single activity, accounting for 35 per cent of all leisure centre visits.
  • Leisure Centres are more ethnically diverse than the population as a whole, with Asian and Black users accounting for 13 per cent and 8 per cent of members respectively (8 per cent and 3 per cent of the overall UK population).
  • Over 65s are under-represented, making up 9 per cent of the membership base compared to 22 per cent of overall UK population, suggesting latent potential for operators to engage older adults.
  • Saturday is the quietest day of the week despite being the day when people have the most free time, indicating significant opportunities to increase capacity, particularly through more family-friendly activity offerings.

Download the report to find out more

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