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Physical Activity - A Social Solution

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Drawing on data from over 1.8m people across 651 leisure facilities over the past two years – this document takes an unprecedented look at the impact of public leisure on wider society, including calculating the social value of specific activities including football, swimming and group workouts.

The total Social Value for the UK Public Leisure Sector (£3.3bn) has been estimated by scaling the figure of £779m generated from the 651 sites in the sample by the total number of Public Leisure facilities in the UK from the 2017 State of the Industry Report.

Collected from the membership management systems of leisure centre operators, then standardised and processed by the DataHub, this document includes insights on activities which have the largest social impact, the bearing of leisure membership on social value and the regions which garner most social value from leisure centres.

Read the report here

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